The ML Organization

Miramichi Landings is a unique, innovative movement in community cultural and tourism development. .

Our mandate is to promote and coordinate the development of products and experiences that highlight the rich history, culture and natural beauty of the Miramichi region to the world.

Our Board of Directors and staff work hard on behalf of Miramichi Landings member sites to:

• Stimulate economic development and tourism through the development and promotion of cultural and nature-based products and experiences.
   
• Develop, monitor, and promote the Miramichi Landings brand.
   
• Set, monitor, and evaluate customer service and experience standards.
   
• Identify product and visitor experience gaps and facilitate new product and experience development to fill those gaps.
   
• Identify capital development needs and works with funders to develop plans and secure funds.
   
• Facilitate the communication of information and knowledge among member sites.
   
• Identify training needs and facilitate the delivery of training.
   
• Measure, evaluate, and report on qualitative and quantitative outcomes to funders and community stakeholders.